5 Things To Know About Facebook Advertising

Online networking has opened up a universe of moderate, profoundly obvious promoting. Understanding this world requires a strong handle on advertising and software engineering. Facebook publicizing offers more than one type of group of onlookers particular publicizing stages, each of which has its own particular lawful, financial and limited time contemplations.


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1. Custom audience advertising makes your company look big
For as low as $50 every month, Facebook will put your promotion onto a viewer's food. Facebook publicizing charges per impression, or every time the advertisement appears on a page, so it is imperative to put the promotion on the page of somebody who will think about it. The best place to begin is with individuals who are now acquainted with your administrations. Facebook's custom group of onlookers promotions let you transfer your client email list, so your advertisements just appear on these individuals' encourages. Since the clients don't have the foggiest idea about that you particularly focused on their page, it gives the hallucination that you have an effective business and the promoting spending plan to bolster it.


2. Lookalike audiences are the next step
After you have your base group of onlookers secured, the time has come to acquire new clients. This is finished with Facebook's carbon copy crowd bundle. The carbon copy group of onlookers project takes your custom gathering of people and discovers others that match their profile. Clone gatherings of people have the greater part of the similarity of custom groups of onlookers, however they are new to your advertising message. Be sure to tailor your Facebook publicizing to individuals that have never known about your business.
3. ROI is still key
One of the reactions of online networking advertising is that it is hard to make an immediate connection between the crusade and deals. An essential purpose behind this is, under relationship promoting hypothesis, it is not the deal that is generally imperative. The relationship is constructed that will prompt brand acknowledgment and at last expanded income. The arrival on the promoting venture ought to be computed against brand mindfulness and dependability metric, not against deals. In any case, it is anything but difficult to go over your showcasing spending plan, as these promotions include rapidly. Utilize an internet bookkeeping programming, for example, Sage One, to screen your financial plan and income. Sage One connections your financial balances, charge cards and other installment instruments, so you can track your cash all in one spot. This will offer you some assistance with monitoring your promoting money cost and track your outcomes with pre-and post-testing.
4. Social media is more social than you can imagine
Following your Facebook promoting effort might have more profound limbs than you first suspected. Since online networking connections to such a large number of various advanced specialized techniques, following is characterized as measuring the composite client movement over all computerized media, including sites, email and content. Facebook utilizes an extraordinary JavaScript code, called a Facebook pixel, that takes after the commercial wherever it goes and reports the outcomes back to you. This data ought to be utilized to assess and refine your crusade for more prominent effect.
5. FTC applies to Facebook advertising
The Federal Trade Commission directs publicizing. Promotions must be precise, honest and recognizable as a notice. On account of the conversational way of Facebook and the capacity for companions to share data, it is anything but difficult to erroneously make advertisements that can be misjudged as news, audits or spontaneous supposition. Make sure to make your Facebook promotion clear as an advertising apparatus.
With such a variety of individuals on Facebook, it has a gigantic potential for your advertising effort. From making custom crowds to following your outcomes, you need to stay aware of this quick paced world to make it advantageous.



10 Ways Crowdsourcing Can Help Your Business Grow


Maintaining a business isn't a simple errand. From conceptualizing logo outline that shares your enthusiasm to making content that shares your aptitude routinely, there is an unending rundown of things that you have to deal with. Do you think it is feasible for anybody to create thoughts and in addition be included in the procedures to pull in the gathering of people? We're certain you're gesturing your head in a NO! Enter crowdsourcing.


Crowdsourcing is entirely like outsourcing in which the employment is given to somebody outside of your business. However in crowdsourcing, the employment is outsourced to a horde of assets through a blueprint stage. It is entirely helpful suggestion for organizations as you get various reactions and that too at more reasonable costs than outsourcing.


Look at 10 ways crowdsourcing offers business visionaries some assistance with growing their organizations:


  1. Crowdsource Ideas from Consumers :
You can crowdsource thoughts from your clients who can give their perspectives about your organization and utilize those thoughts for enhancing your business. You can approach your clients to give thoughts for another item or any progressions they need in the items you are as of now offering.
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This will give a feeling of force and duty to your purchasers. You can do this by utilizing stages, for example, Chaordix or MyBlogU. TruConversion.com uncovers that such crowdsourcing locales offer you some assistance with getting thoughts for your substance, sharing your thoughts and getting criticism from the group.


     2. Crowdsource Investment :
Crowdfunding locales, for example, Kickstarter, Rockethub , 48Factoring and Indiegogo have helped different new businesses to dispatch their business through a few rounds of ventures. You should do nothing more than to share your strategy for success or the venture opportunity with the group on these stages. An article distributed in datafox.com clarifies that the coliseum of crowdsourced subsidizing for new businesses is consistently extending and quickly advancing.
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Loaning in this commercial center remains the biggest portion of the crowdfunding business with a normal $25.1 billion in financing for 2015 (dramatically increasing the approx. $11B in 2014 and speaking to just about 75% of anticipated aggregate industry financing), states crowdfundinsider.com.


       3. Crowdsource New Business :
Nowadays, there are numerous huge organizations that rely on upon open development and crowdsourcing to share a considerable measure of new thoughts and tasks. Case in point, even internet searcher goliath Google has focuses for new thoughts to originate from assets outside the organization. By, crowdsourcing and open advancement can possibly illuminate the greatest issues confronting society.
       4. Crowdsource New Partners :
Yet another benefit of crowdsourcing for startups is that sometimes it helps you meet people that can be helpful for you and your business. You can get in touch with them through social media or via any other medium. However, make it clear beforehand of what and why it will be beneficial for them as well as what your aims.
      5. Crowdsource Solutions :
In the event that you confront an issue in regards to the innovative work of your business, there are arrangements out there on the web. There are 'critical thinking' open advancement stages, for example, Innocentive and Designhill.com that can offer you some assistance with finding arrangements. Then again, the issue solvers have a decent time taking care of your issue as it is a test for them and they get paid for taking care of that issue.
      6. Crowdsource Policies :
Different organizations understand that getting more feelings from their clients can offer them some assistance with creating better strategies. The clients can offer you some assistance with formulating approaches that will end up being all the more equitably responsible. You can do this by means of Change.org or Valve.
       7. Crowdsource Data :
Customers no more feel timid about sharing. Everything arrives on online networking stages. As of now the Open Data Institute is upholding that all information ought to be "open of course". Simply envision what information you require or might want to share and that is accessible. This would help in your business as you will have entry to any kind of information expected to make your advertising procedures.
       8. Crowdsource Insight :
Another advantage of crowdsourcing is that it empowers you to get accumulate noteworthy understanding from the group. The crowdsorcing stage gives a chance to the general population where they can speak openly about themes they are worried with. Case in point, organizations, for example, Listen and Learn Research help in social occasion and breaking down the information.
       9. Crowdsource Marketing :
Through crowdsourcing, you could get a reasonable thought of what the group needs and take choices with respect to the system of your business in like manner. Doing as such will develop your business to the furthest reaches that that you will habitually offer out of your items. Organizations, for example, Threadless become more acquainted with their group and fabricate a business sector before they dispatch their item.


       10. Crowdsource Talent :
Last however not the slightest, crowdsourcing discovers organizations new individuals. Enormous organizations, for example, eBay and Facebook too utilize along these lines to discover volunteers or representatives. Crowdsourcing gives both the organizations and the volunteers an opportunity to think about their capacities and who realizes that you get a solid match for your organization.


We trust that you are presently persuaded of how critical is crowdsourcing is for the development of your business. It offers you some assistance with finding new gifted individuals and contract them, make procedures, know the conduct of the clients and considerably more. Crowdsourcing is rapidly turning into a vital instrument to stay on the ball in the commercial center.






10 Best Killer Marketing Strategy Trend in 2016

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Right around a radical new year lies ahead and it is the perfect time to investigate your business objectives and how you are going to find a way to accomplish them. Whether it is another business opened or you are driving a business for a long while, the developing promoting patterns are liable to pull in your consideration.

Email advertising in the wake of being left on the reel for quite a while again came renewed getting a charge out of more center from all around. 2016 with a variety of new methodologies in email outline and computerization is prone to be an awesome year with loaded with guarantees for email showcasing. Here are our singles out 10 executioner email showcasing patterns that each business need to move in 2016.

1. Gmail will offer style and media query support
Gmail for long abhorrently abandoned itself in the group of new email administrations with new look-wise methodologies. Be that as it may, this year can be a turnaround time for the main mailing administration. By taking after some upgraded survey and outline models and bolster it can simply offer an entire restored feel to the supporters.
Gmail is liable to add two imperative viewpoints to their mailing administration, separately as style backing for their web-mail customers and for versatile applications hotly anticipated media inquiry support. With these two creators, advertisers and ESPs will have the capacity to guarantee incredible client experience both on desktop and versatile.
2. Mobile will be principal device for email opening
Until a year ago, 49% of email opened on cell phones however in the last quarter of the year this figure surged ahead immensely. In 2016, versatile get to and opening of messages on cell phones will dwarf desktops by immense edge.
As organizations keep on turning their back towards costly desktop suites getting to messages on desktop will facilitate shrink and a huge part of this will change over to versatile. Additionally, with the fast expansion of cloud-based programming, on-reason programming suites will keep on contracting bringing about email get to past limits of gadgets and area.
3. More emphasis on personalization
Continuous email promoting is getting famous with the new innovation permitting proactive and light-footed criticism on client access. Impact email sending has quit gathering any compelling result long prior and in the days to come will just add to negative client input. Email beneficiaries are currently inspired by messages that are tended to individual taste, inclination and center ranges instead of simply their first name. Drawing in messages that are prone to have greater odds of business transformation or reaction ought to at any rate offer some individual traits interfacing the beneficiary in a flash.
4. More emphasis on video and animation content
Video and activity in email substance will keep on earning more significance and find more extensive application in the months to come. Other than pulling in supporters' consideration initially the moving and element components can likewise instinctively convey recommendations and aide beneficiaries towards certain activities. Utilization of moving materials such as clock likewise can improve the active visitor clicking percentage hugely. Making clients react to realistic and moving components is urgent instead of simply including such components since they look cool.
5. Aesthetic appeal in details will rule
With spotlight on outline and visual impacts administering the web no one is really intrigued any longer in straightforward, plain content messages. Making wonderful stunningly outlined messages has now turned out to be greatly simple because of a variety of apparatuses. From utilizing great typographic variety to the utilization of out and out pictures to utilizing the right blend of white space with particular difference of shading, stylish bid rules preeminent here and there are an excess of approaches to guarantee that.
6. Modular email templates will rule
In 2016, secluded composed layout for messages will change it up of look-wise decisions with the same email content. The objective of secluded layouts is to be offer snappy and simple outline choices by altering the configuration components. This permits planning messages effortlessly while guaranteeing stylish claim, quality and consistency. This likewise messages computerization to produce results as planning messages through such layouts is liable to take a great deal less time than regular.

7. Social media and Email marketing will become more and more intertwined
Online networking no more can simply say that email is dead. As by numerous clients online networking is progressively being considered as a misuse of potential time or only a habit of marking, messages are being considered more important. Clearly, the restored part of messages fusing new outline approach played a major part in this. In 2016, we can see these two aspects of showcasing coming all the more closer and being more interlaced. While online networking is thought to be a perfect medium to construct email list, the email content get wealthier by fusing some online networking content. In the months to come this pattern is liable to cultivate much more.
8. Interactive emails adding more substance
Messages that drive client association as of now collect higher engagement from the client. By guaranteeing client intuitiveness inside of the email advertisers can guarantee much higher active visitor clicking percentage, movement for the comparing site and business change.

Straightforward examinations like picture rollovers and activitys like rain or falling snow that can be halted by the email beneficiary with a tick can add enjoyable to the experience and make an enduring impression. Propelled level motor email substance and alternatives to control them can make a straightforward email battle mainstream. Imaginative knowledge and ability is the key for such trials.

9. Time to bid adieu to batch and blast emails
Email that is made for all endorsers and that are sent at one abandon any thought to individual inclination is alluded as clump and impact email. Sending such summed up mass delivered email is no more viable because of expanded spotlight on personalization. In 2016, such messages are liable to be deserted as a battle procedure of past period.

10. In-depth and consistent tracking will lead campaigns

At long last following the viability of email crusade and as needs be changing in accordance with buyer requests will be vital like never before. Concentrating on information driven fabulousness with respect to the client gratefulness will be the key perspective in the following of email battles. A definite comprehension of the information concerning email opening, availability, active visitor clicking percentage, contrasting components from different battles and their yield and business transformation rate from email beneficiaries, all these and numerous more information driven measurements can simply give you a chance to track results in points of interest.

Let’s Wrap Up

At long last, it is the imaginative center and methodical methodology that will make an email outdoors emerge from others. With the developing innovations and configuration approach email promoting now is one of the quick changing regions of advanced advertising that can be viable for the individuals who can address these rising patterns.


Get Google Adsense Approval! 7 Things to Do That Really Work

Would you believe that I applied for Adsense with a WAP site that didn’t have any option to put Adsense codes?
Believe it or not, but it’s true. And Adsense rejected my application. Cause that application didn’t make any sense to Adsense team.
That time, I didn’t have any idea about Adsense and how it works. All I knew that website owners can make money from Adsense. So I thought why not give it a try. After all, I was a proud owner of a mobile site.
Like me, there are a lot of people  who apply for Adsense with low quality sites. That’s why Google became more strict on approving new Adsense accounts to maintain its quality.


I believe that you have a good web site (not wap) but Google disapproved your application. May be, this is the reason why you are reading this post.
Getting rejected by Adsense is frustrating. After a few rejections, many new bloggers get this idea in their head that they won’t get Adsense approval ever. If you are one of them, you are not alone. And you are on the right place.
In this post, I will be sharing some tips on getting Adsense accounts. Most of these tips will be helpful mainly for Bloggers. I hope you’ll get approved by Adsense after reading this post. So keep reading…

7 Things to Do to Get Approved by Adsense

Google doesn’t reveal any hints on what basis they approve new account. All you can do is to maintain some standards before applying for Adsense. You can also consider the following tips as Google Adsense Approval Checklist.
1. Get a Top Level Domain
Those days are gone when people  would get Adsense account with free sub domains site like blogspot, weebly etc. Google still approves sub domains site, but you have to make sure that your site has good contents, nice design, easy navigation etc.
It’s really tough to make sub domain sites compatible with Adsense standards. Google has already banned some sub domains site like .co.cc, .co.nr.
So I suggest you to grab a top-level domain like me. .Com, .net, .org, .in, .com.bd etc are the top-level domains. Here is an example to understand the difference.
  • Free Sub domain – roadtoblogging.blogspot.com
  • Top Level Domain –  roadtoblogging.com
You can register a domain name from Godaddy.
Here are some important things you should consider before buying a domain name.
  • Don’t use hack, crack, downloads etc on your domain name.
  • Avoid copy right violation. (You cannot use others Brand Name on your domain).
  • Don’t use any adult term.
  • Also read: How to Choose a Good Domain Name
If you are going to create a WordPress blog, don’t forget to read this post: 7 Easy Steps to Create a Self-Hosted WordPress Blog
2. Good Design & Easy Navigation
You may have good contents on your site. But it doesn’t guarantee Adsense approval unless you’ve good design and easy navigation on your site.
If you want to make money from your site, then you should consider investing some money on site design. WordPress user can go for Premium Themes.
So make sure that you’ve a professional looking design with a good navigation. Don’t forget to create a logo for your blog.
3. Submit Site on Search Engines
Whenever you launch a site, you always want that people can discover your site easily. Search Engines are the place where people you find your site easily.
All you need to do is submit your sitemap on search engines.
And also make sure that Google has indexed your site’s pages. Type site:yourdomain.com in Google Search and check whether Google indexes your site or not. Sometimes Google takes one week or more to index your site. If you’ve some relevant backlinks, you pages will be indexed fast. Interlinking blog posts also helps Search Engine Bots to index your pages.
Read: Update WordPress Ping List for Quick Indexing
4. Connect Your Site With Google Analytics and Webmaster Tools
Analytics and Webmaster tools are two awesome tools by Google.
Google Analytics provides detailed statistics about your site. And Webmaster tools provides detailed report on site’s pages visibility on Google.
These two tools help you improve your site performance that increase the chance of getting Adsense account.
5. Publish Fresh and Unique Contents
This is the most important part.
You have to create fresh and unique contents before applying for Adsense. Adsense doesn’t require huge contents, but quality contents. Some bloggers got Adsense account with only 20-30 posts, while some didn’t get approval with more than 100 posts.
So quality contents matter a lot. Quality contents are those which are well-developed and researched, free from copyrighted things and illegal download links, not copied from others, user-friendly and detailed. Your posts need to have more than 500 words.
So try to publish some quality content. Remember, Quality content is always king.
Adsense Prohibited Content: Copyrighted contents, Adult content, Hacking & Cracking related contents, Gambling/Casino/Alcohol related contents and all illegal contents.
6. Remove Other Networks Ads
It’s not a bad idea to try some Adsense alternatives when you don’t have an Adsense account yet. But remove those Ads before applying for Adsense.
Though Google allows you to use another Ad Networks with Adsense, but it creates a bad impression to the Adsense team if your site is filled with other networks’ ads.
7. Create Important Pages
There are some pages that provide better user experience. Google always focuses on better user experience. Most of the new bloggers don’t create these pages. Having these pages creates a good impression to the Adsense team. So create the following pages before applying for Adsense.
  • About – Most of the first time visitors visit ‘About’ page. They want to know who you are behind the blog. In about page, you can write about yourself and your blog or whatever you want. Here is my about page.
  • Contact – This is the most ignored page. You will realize its important once you have it. You might have missed direct advertising because of not having contact page. Learn: How to Create Contact Page in WordPress.
  • Privacy Policy – According to Adsense TOS, you must have a privacy page that contains information about cookies, device-specific information, location information and other information stored on. So create a privacy policy page for your blog.
Other Things to Consider
  • If you’ve more the one site, then consider applying with best site.
  • Your content should be written in English or other Adsense supported languages.
  • Give your actual information while applying for Adsense account.
  • Your age must be 18 years or above to participate in Adsense Program.
  • Sometimes Google requires 6 months older domain in certain countries including China & India.
  • Avoid Paid Traffic. (Adsense doesn’t require a lot of traffic)
  • Don’t use copyrighted image, Use Images with Credits.
  • Get Google Authorship.
Finally,  Read  Adsense Terms and Conditions & AdSense Programme Policies.
Once your site is compatible with all the above facts, then apply for Adsense Account. Approval process takes 24 to 48 hours now.
Once you’ve got Adsense account, you can use Adsense ads on others site owned by you. That’s why you might have noticed that some low quality site contain Adsense Ads. But that is not a good idea, Always ensure that you site is compatible with Adsense policy before adding Ads. Adsense may ban your account if they find something wrong on your site.
Do let us know if you’ve any other tricks to get approved by Adsense. If you find this post useful, then don’t forget to share it on Facebook, Twitter and Google+.

The best to decide on how to choose and buy insurance in potential way



Acquiring property holders protection does not need to be a test. When you comprehend what you're purchasing, you'll understand how to purchase home protection that bodes well for your way of life. Property holders protection covers the things in your home and the house itself against a wide range of cataclysms. In case you're in a range that is not inclined to debacles, you'll likely pay an extremely sensible premium. You might likewise get a markdown on your accident protection on the off chance that you purchase both strategies from the same organization.

The Deductible Really Matters

When you figure out how to purchase home protection the right way, you'll understand exactly how essential the deductible is. You need to consider how the deductible functions while surveying your scope choices. The deductible is the sum that you'll pay in the event that you wind up making a case. High deductibles are the best approach for any individual who needs to pay the least conceivable premium. The issue with this technique is if something really turns out badly. Ensure you have the way to pay for the deductible in the occasion of an issue, or you could truly be in a bad position. A higher deductible will bring down your premiums, however will mean your out of pocket costs are high. On the off chance that you pick this system, you better have cash close by in the case of an issue.

Keep a Detailed Inventory of Your Possessions


Numerous individuals are not in-your-face enough about keeping up a stock of individual things that they can protect. This winds up bringing on a standout amongst the most widely recognized issues that individuals have. Unless you have recorded your belonging, you won't have the capacity to get paid for them in the case of a case. This implies you ought to have receipts and a photo if conceivable. You ought to keep up a nitty gritty rundown so that there's no contending later about what was really in the house. On the off chance that you don't have that sort of rundown, you'll get paid a littler sum than you may seek after. That could make it hard to supplant the things you claim. When you know how to purchase home protection, you'll understand that insurance agencies are just going to pay you the substitution estimation of things and for the property itself. Remember that with the goal that you know about what the substitution values truly are. You won't get more than this quality regardless of what else happens with your case process. In the event that you can't demonstrate the value of things, you won't get paid by any means. You can ask your insurance agency what they think the substitution estimation of your abode is. In the event that it appears to be low, you can purchase a ride to expand the quality. An ideal opportunity to do this is before you ever make a case. Ordinarily the protected and the safety net provider are not in a state of harmony about what the structure is worth. They may utilize an alternate technique for valuation than you do.

Why making children living in care homes leave when they turn 18 needs to change








For most teenagers, turning 18 is a cause for celebration, but for those living in care homes, it means suddenly having to make their own way in the world

By: EhowShare . Jemma Hooper was two years old when she was taken into care. Her parents struggled with addiction and the world she was born into, she says, was one characterised by drugs, chaos and fighting.
By the time she was 17, Jemma was in a children’s home, having already lived in 18 different places. While other kids her age might have looked forward to their 18th as the moment to enjoy their first legal pint, Jemma’s landmark birthday was significant as the date on which she would, for the final time, be thrown out of the place she called home.
There are nearly 70,000 children in care in Britain. The vast majority live with foster families and, owing to a change in law last year, these young people can expect to remain the responsibility of the state until they turn 21, unless they feel ready to move on beforehand.
But for the 6,000 or so young people living in Britain’s children’s homes – who were not affected by new legislation piloted by the previous government and bought into force in 2014 – this is not the case.
Jemma’s removal from residential care came at a time when she was finally beginning to settle, with the help of a brilliant key-worker: “She was ace. There were nothing going wrong when she was around. She listened to what I had to say. She made time for me and we did things together.”
Suddenly having all that pulled from under her was a heavy blow: “For me, it’s like Social Services kicked me out when I needed them the most, when I had nothing and I had no-one.”
The practice of rescinding responsibility for the well-being of young people at an age when many simply aren’t able to cope is the subject of a moving documentary, Kicked Out Kids, which airs Tuesday evening on Channel 4.
Janes Van Vollenstee qualified as a social worker in South Africa before moving to the UK in 1996. Having worked in a local authority until 2012, involved with children in and leaving care, and also child protection, he is now the manager of the Moving On team for the children and families charity Break, which offers transition and mentoring services to young people at this critical juncture. Leaving home is difficult at the best of times, he says: “Now imagine a young person has been in very negative environments, received forms of abuse – with fostering placement breakdowns which have resulted in them moving to a children’s home – it is understandable then that there will be a lot of anxiety and anger, while grappling to understand why they are living differently from their peers...
“For those young people, with everything that has happened in their life, at age of 17 telling them, ‘On your birthday you are going to move on, ready or not...’?”
It is unsurprising, he concludes, that so many are terrified of leaving care and struggle to settle on the outside.
Demornia Cattrill was a baby when he and his twin brother were first taken into care – before being returned to their mother, who remained violent. Years later, when the boys were in Year 9, his brother refused to go home from school one day. Demornia’s response at the time was: “Oh my gosh, it’s happening. Someone’s finally plucked up the courage to say something.”
Though he says it was a relief, he also felt “panicky” because there were also two younger brothers at home, who he now knows went straight into foster care, while the older twins ended up at a children’s home. Now aged 18 and having left full-time care nearly a year ago, Demornia says care was “all right”. “There was a good understanding between staff and kids. You got out what you put in. Even though you could be an arsehole, some of the staff would see that you were still good; finding your feet and that. Obviously there were also a few members of staff who were arseholes, but the staff that cared actually did care a lot.”
He is glad of the opportunities he wouldn’t have got if he’d been living at home. “I got to go to basketball camp on the Isle of Man, twice, and I went on a trip to France.” Mainly, he devoted himself to training in mixed martial arts, first as “something to get my mind off everything”, now with a dream of going pro.
Since leaving care, however – initially to a semi-independent lodging in someone else’s house when he was 17, before moving to full independence – Demornia says he’s been “left in the dark”. “I was almost brought to court because of my council tax. I didn’t have a clue what I was doing. One minute everything’s being done for you, the next you’re out of their hands and you’re all on your own. I have a friend in foster care. He’s 20 and has everything provided. What’s that about?”
After finishing college, where he studied catering, Demornia started looking for work.
“I worked in a warehouse from October to January, getting minimum wage. (At 17, it was £3 something an hour; when I hit 18, it went to £5.13.) In January I got laid off. Since then I’ve had no income whatsoever and nobody’s helped me. I managed to stretch my last week’s pay, then got some overtime before I left. Obviously that’s now run out and I’ve got letters saying bills are due.”

Denornia Cantrill, a young man who was brought up in care and now has his own home (Warren Smith)
The long-term prospects for care-leavers are not good. Of  the adult prison population, 27 per cent have been in care at some time. And almost 40 per cent of prisoners under 21 have been in care as children, as have one third of rough sleepers, and 70 per cent of women working in prostitution.
New figures, published last week, revealed the long-term cost in Britain of “picking up the pieces from damaging social problems affecting young people” – totalling around £17bn a year, according to research by the Early Years Foundation charity. Around £5bn of this came directly, it said, from looking after children in care on a yearly basis – but the long-term expense is perhaps more significant. An estimated further £4bn a year – nearly a quarter of the total cost - is currently spent on benefits for 18-24 year olds not in education, employment or training (NEETs), with a further £900m spent helping young people suffering from mental health issues, or battling drug and alcohol problems. Just the sorts of difficulties young people who leave care unsupported are likely to face, as Natasha Finlayson, chief executive of the Who Cares? Trust, points out. “Research consistently shows that leaving care before a young person is ready for independence tends to lead to poor outcomes, with mental health – particularly depression – the biggest factor we see, followed by debt,” she says.
In the coming weeks, the Department for Education will consider the recommendations made in a joint report by the NCB, the Who Cares? Trust and other organisations, which suggests models for rolling out so-called Staying Put arrangements across residential homes, while acknowledging that this is not a straightforward prospect. Not least because of child protection issues: if you mix children and young adults, it requires plenty of legislative and practical frameworks. At an estimated £76m, it won’t come cheap. But considering the long-term financial and emotional burden on services and young people, Enver Soloman of the National Children’s Bureau says this is surely a small price to pay: “If you support a young person properly up to the age of 21, it is much less likely they will fall into difficulty and impose a financial burden on other services and state agencies.”
Another problem, Finlayson suggests, is a deep-rooted culture of children’s homes, which are often “seen as a placement of last resort”. “It is really unhelpful that we have these ideas,” she says. “There are examples from other countries, like those in Scandinavia, which show how really good, constructive work can be done, rather than using children’s homes like a holding pen as we do, with workers who are not well-trained or properly qualified.”
Break’s Van Vollenstee believes the greatest challenge is building a system that allows social workers to invest time in relationship-building rather than constantly filling in forms and assessments. “At the point when they leave care, many young people are still processing what happened to them prior to coming into care, adjusting and learning to be accountable for their actions.” What they really need is continuity and support; people in their lives who will take a parental role in the absence of any other guiding figure. In reality, though, support workers – who are only obliged to see young people once every two months after they’ve turned 18 – often only have time for phone calls or sign-posting to other organisations that offer practical help.
“You can teach young people how to budget or to cook, but no-one can prepare them for what it’s like to be home alone at 9 or 10 at night with no-one to talk to. That is what we hear time and time again – the loneliness – and that’s when they often get tempted to move in with negative circles to reduce the loneliness.”
On leaving care, Jemma moved in with her aunt, her late father’s sister, last year, but that didn’t work out. “There were lots of complications. We didn’t get to know each other well enough. I was there for three or four months, then from there into temporary accommodation, then to another place which was like your own flat but there were staff who came in during the day, which made me feel well uncomfortable – I had more privacy in a kids’ home.” After getting kicked out of there, she ended up in a B&B in Huddersfield, a two-hour walk from her friends in Halifax. Now she is in Halifax in social housing.
On the phone, Jemma is bubbly and upbeat, but over the years, she has tried to take her life several times. “I don’t know; it’s like an issue of not being able to control it sometimes,” she says. “Even though I can speak so openly about things, sometimes I don’t tell the things I need to tell. Sometimes I’ll think I don’t even know who I am. When you’ve been through so many families you aren’t going to know who you are by the end of it.”
In practice, the age of leaving care is often younger than 18, with 31 per cent of the 9,990 care-leavers in 2013 aged just 16 or 17. Moving on at this age to live semi-independently is something that is encouraged by local authorities on the basis that the young person ‘transitions’ at a time when they will still have their rent paid and are entitled to ongoing support.
But some feel that local authorities are often too keen to get young people off their books. Pressures are such that staff often feel they have to prioritise younger charges, Van Vollenstee says, and the older children feel that – and don’t understand why – their needs are no longer of importance: “When a young person leaves care, what they need is someone to say, ‘Let’s talk about what is happening in your life. I’m here, let’s have a coffee and talk.’
“They need to know this is life and it’s full of challenges, that it can be stressful and you need to learn to be resilient and receptive.”
That’s where organisations like his step in, to offer the message: we won’t drop you.
Demornia was just 17 when he moved out of residential care, into semi-independent lodgings. Now that he is no longer entitled to the £55 a week he got when he was living semi-independently, he says his support workers are no longer guardians so much as an advisory service. In that case, he wonders: “Why are you here? If you’re not going to help me in any way, you might as well fuck off.”
Now he is back in college every day on a military preparation course and hopes to join the Marines. “I want to prove to everybody who says I’m just going to be a drug dealer or in prison – I want to prove them wrong and show that just ’cause I had a shit upbringing doesn’t mean I can’t change it.”


Indian millionaire charged with murder after ramming slow security guard

Local media reported that Mohammed Nisham, 39, rammed a 50-year-old security guard who later died in hospital

An Indian millionaire has been charged with murder after he deliberately rammed his car into his security guard.
Mohammed Nisham allegedly drove his Hummer jeep into a security guard, named only as K Chandrabose, after the man delayed opening the gate to the millionaire’s home in Thissur two weeks ago.
Mr Chandrabose, 50, succumbed to his injures yesterday. It is believed that he died of cardiac arrest after spending two weeks on life support.
Local news outlets reported that the controversial millionaire – a regular on India’s gossip pages – chased the security guard around a fountain in his car before battering him with an iron bar.

A Hummer car, pictured here in the US
Mr Nisham has now been taken in custody, police official Biju Kumar told the Mail Online.
The 29-year-old millionaire is reportedly facing several other criminal charges.
“We are planning to slap on him various provisions under Kerala Anti-Social Activities Prevention Act (KAAPA),’’ a police officertold the Indian Express. The warning is similar to a British ASBO and is more commonly used on members of local gangs.  
Mr Nisham is a well-known tobacco supplier, and has a hotel and jewellery business in the Middle East.


It is not the first time he has had a brush with the law. In 2013 he allowed his then nine-year-old son to drive his Ferrari. The incident was filmed by his wife and posted on social media, causing outrage.
In the same year he allegedly locked a female police officer in another of his cars after she pulled him over for a routine check.
The millionaire refused to allow the distressed officer out of the car after she entered to take the keys to prevent him driving away. Standing outside, he locked the car remotely and did not release the woman until the arrival of her colleagues.
















Ash Wednesday 2015: What is it and why is it an important day for Christians?

Ash Wednesday is marked 46 days before Easter Sunday

Today is the first day of Lent – the period of self-restraint and abstention for Christians ahead of Easter.
What does the day signify?
It marks the first day of fasting, repentance, prayer and self-control. Luxury or rich foods such as meat and dairy are often avoided by those taking part in Lent.
Abstention from personal “bad habits” such as watching television or eating too much sugar is also commonly practised.
When is Ash Wednesday?
The day is marked on different dates each year. It falls on 18 February this year, the day after Shrove Tuesday or Pancake Day.

Rich ingredients are traditionally used up before Lent on Shrove Tuesday


How is it celebrated?
During church services, clergy use ashes burned at the previous year’s Palm Sunday mixed with holy water or olive oil to mark a cross on a worshipper’s forehead as a sign of repentance.
This is to signify the Biblical passage in Genesis 3:19: “For dust you are and to dust you shall return.”
Why is it 46 days before Easter, and not 40?
Although Lent lasts for six weeks, Sundays are not included as they are considered a day for worship and rest.
Ash Wednesday is marked 46 days before Easter to imitate the full 40 days Jesus spent fasting in a desert before being blessed by John the Baptist.

How to Protect Google AdSense Account From Invalid Clicks

For an ordinary blogger, Google Adsense is the most easily and the most trusted means to make money through blogging. Nowadays, getting Google Adsense approval is somewhat hard, especially in some selected countries.
And moreover, even if you get your adsense account approved, the next threat against your account is about getting banned. Your Google Adsense account may get banned for a variety of reasons, the main two reasons are that of terms and condition violation and invalid clicks.
And among the two, invalid clicks are the major threat against your Adsense. If you do not detect and report invalid click activity to Google at the early stage, then Google may ban your Google Adsense account, making you un-eligible for the amount you earn through Google Adsense.
Even if you’re facing invalid clicks issue on your blog, there is no need to worry. As there are lots of ways to discourage invalid click activity and protect your Google Adsense account from being banned.And below are some important and commonly used ways to protect Google Adsense account from invalid click activity.

1. Notice Sudden Growth In Your Google Adsense Earnings

The main point that leads to clues of invalid click activity, is your earnings itself. Therefore, in order to protect your Google Adsense account, it is your duty to notice your daily earnings.
Notice your Google Adsense analytics at least once a day, and if you see sudden growth or fluctuation in your Google Adsense clicks, earnings or CPC, then it’s time to act quickly.
If you suspect an invalid activity according to these stats, then remove Google Adsense ads from your blog for a while.

Also Read :- Low Adsense Earnings ? How to Increase

2. Notify Google If You Smell Some Kind Of Invalid Activity

If you smell some kind of invalid click activity on your blog, then the first and foremost action to do, is to notify Google Adsense team about the same. So that, they can take care of such clicks and that you do not lose your Google Adsense account.
Below is how you can notify Google Adsense team about invalid click activity on your blog:


  • First of all, navigate to the contact page for reporting invalid click activity, here [link: http://goo.gl/20raAX ].
  • Now, fill up the form and hit submit.
  • And now, your file will be viewed by the Google Adsense team, and they will contact you back, if necessary.
Basically, what this step does is that it allows Google Adsense to return the money earned at the time of invalid activity back to advertisers, thus helping you safe-proof your Google Adsense account.

Also Read :- Top 5 Adsense Earners

3. Use Plugins To Prevent Invalid Click Activity

If you’re using WordPress as your blogging platform, then the best method to prevent invalid click activity on your blog, is by using related plugins to prevent invalid click activity on your blog.
One of the best free plugin to prevent invalid clicks is the Adsense Click Fraud Monitoring Plugin link: http://goo.gl/fPHLGK. It is the most commonly used plugin to protect invalid clicks on your Google Adsense ads.
This plugin also monitors invalid clicks on other PPC networks. And hence, this plugin helps you protect your Google Adsense account from being banned due to invalid click issue.

Final Words o Protect Google AdSense Account From Invalid Clicks

The above mentioned are some common ways to protect your Google Adsense account from invalid fraud clicks. As I said in the beginning, getting an approved Google Adsense account is getting harder nowadays. And once approved, it is our responsibility to prevent invalid clicks and safeguard our Google Adsense account.

I hope this article helped you to protect your Google Adsense account from fraud clicks. If you have some more interesting ways to protect invalid clicks activity for PPC ads, do share them below.